In 2002, HEINZ launched “The Power of Lycopene”. A campaign showing the benefits of lycopene, present in our ketchup, for people's health. Today, we want to re-launch that initiative, but in a brand new way that matches the trends.

We'll develope a HEINZ-based bar that not only make up, but also cares for the skin.

Creating the first beauty campaign in the history of HEINZ.

Everything will start on social media, reaching billboards, subways, and magazines.

To let people know that they can get our makeup by showing a HEINZ bottle in any beauty store.