While alcohol consumption is declining globally, Schweppes—a category leader since 1783—is seeking to provide joyful alternatives. However, the brand recently lost its iconic visual identity and appeared cluttered across its various platforms.

A powerful design revamp blending tradition and modernity for Schweppes.

Unlocking growth by strengthening brand perception and portfolio consistency.

The new design brings the "flat to fizzy" essence to life by emphasizing the iconic brightness of "Fizzy Yellow" and introducing a modernized brandmark. These updates, along with a bubble-inspired label shape, ensure consistency and highlight the brand's transformative nature.