COSTA, Germany's leading frozen seafood brand, underwent a major brand revamp to reclaim its market presence. After years of limited communication and intense competition, a holistic strategy—ranging from brand design to multi-channel campaigns—was implemented to boost brand salience and inspire both loyal and new audiences.

Brand design that stands out in a sea of fierce competition.

The redesign extends to the culinary experience, using consumer research and new recipes to elevate food photography and highlight how the products are enjoyed.

From TV commercials and outdoor advertising to social media, we have created integrated touchpoints that bring the brand's relevance to life. Our campaign "Because Costa can" emphasizes Costa's premium promise since 1968: only the best quality from the sea – for maximum taste and enjoyment.